For AMBITIOUS, overworked professionals (35+) ready to pivot with CLARITY + STRATEGY

Make Bold Moves. Create Impact. Build Wealth.

Starting October 15th,, the 8-week "Stress Less, Earn Well" Career Reinvention Program is for ambitious leaders and professionals 35+ who look successful on paper - but feel stagnant, burned out or unsure what's next.

The program gives you clarity and a strategy to design the rest of your career for more impact, income + fulfillment.
  • Get a clear roadmap that puts you in control of your career trajectory.

  • Buid bold new income and growth pathways that future-proof your success.

  • Position yourself powerfully for what's next with a strong Personal Brand.

I had more clarity in 8 weeks than I’ve had in 10 years of working with smart leaders in my job. I now have a clear exit plan and the confidence to execute it.”

Sarah J., ex-Accenture Management Consultant

TESTIMONials

Success stories from Clients

Deena has been my executive coach during a massive transition period not just in my career, but in my personal life. She has provided me with invaluable challenge, asking me the "hard" questions, and helping me structure my career next steps beyond corporate.

Rachel, Risk Management Director

Deena's coaching brought clarity to my value proposition and career alignment. She combines a unique consulting perspective with a direct, dynamic style. I highly recommend her program for those seeking impactful career growth. 5 stars!

Andreas, Senior Product Owner

Her experience, skills and manner were what I needed to lift me out of the vocational vortex I found myself in. She helped me refocus and define my new consulting proposition, ultimately rebuilding my confidence. It’s been like having trusted ringside support when I’ve most needed it. I

Murray, Business Transformation Advisor

Deena has helped me to see myself in a new light, free from limitations I’d built for myself. We connected the dots, which seemed scattered and found links in my story, which enabled me to build my new career path based on my experience.

Natalia, Former Compliance Leader

She is an absolute pleasure to work with. She understands the questions / struggles etc. that one might be facing in any chapter of one's corporate or non-corporate career. I would recommend her especially for people that are doubtful about the value coaching can yield as she does the opposite of applying "one-size-fits-all-solutions".

Kevin, Strategy Consultant

Her style is insightful, fun and inspirational which is a unique mix.


Her approach is a combination of coaching, consulting, mentoring and neuro-linguistic programming.

This combination of skills and experience is invaluable and is something I have not seen offered by many other people.

Zoe, Senior Lawyer

I was successfully able to navigate some of the toughest decision points in my career and my personal life with her support including deciding on career next steps following a very demanding postgraduate degree at Oxford.

Ujunwa, Sustainability Leader

Working with Deena has been very powerful for me. She’s a strong coach and has helped me to work through some specific needs and challenges to unlock better performance. I’d highly recommend her.

Rebecca, Consultancy Founder

Deena is an absolute joy to work with. She is a strategic thinker and provides the structure you need and gently guides you where you need to go. Highly recommend Deena to anyone, her advice and guidance has been invaluable.

Jayne, Strategic Alliances Lead

This is For You If You Are:

  • You’re 35+, ambitious and successful on paper but know you're capable of more.

  • You want more impact, influence and freedom — without sacrificing health or income.

  • You’re ready to future-proof your career, diversify your options and build lasting wealth.

You’ve proven yourself . Built success.

And yet...

You’re questioning whether you've outgrowth this version of success.

You’re tired of trading hours for titles that don't bring fulfillment.

You’ve hit the golden handcuffs — earning well but tied in.

You know you're capable of more — but need clarity.

If this sounds like you, you’re not alone.

Many top performers are:

Burned out, yet still driven.

Frustrated by corporate politics

and slow growth.

Unclear whether to push for promotion, pivot or build something new.

You want a career that’s bold, fulfilling and fully yours.

iMAGINE....

  • Being paid well for work you believe in

  • Saying "no" with confidence, and "yes" with alignment

  • Becoming known, respected, and in demand, on your terms

That’s exactly what you create inside The P.O.W.E.R.™ Plan

what is INSIDE THE program?

Introducing:

The P.O.W.E.R.™ Plan

The coaching methodology that will help you:

  • Clarify your next move — whether that’s a pivot, promotion, or plan B

  • Increase your income and visibility now, while building your future exit strategy

  • Design a career that’s profitable, purpose-led, and freedom-focused

The Transformation

You Can Expect

In just 8 weeks, you’ll go from

❌ Stuck → ✅ Energized and clear

❌ Reactive → ✅ Strategic and future-focused

❌ Salary-dependent → ✅ Equipped with income options

The 5-Part Framework:

The Proven P.O.W.E.R.™ Plan Methodology

Purpose

 Define the vision that drives bolder decisions.

Ownership

Reclaim your time, goals, and trajectory.

Wealth

Build future-proof, financial resilience.

Energy

Protect your stamina, clarity and presence for sustained high performance.

Reinvention

Build your brand for relevance, influence and demand.

Meet Your coach

Deena Priest

Deena is an Executive Coach who translates the latest thinking in neuro-linguistics, psychology and coaching into strategies that drive clients to build future-proof, high-impact careers.

Bringing a wealth of experience in consulting, law, leadership development and sales, she helps shape robust, purpose-driven careers (free from burnout or stagnation.)

Beginning as a former Commercial Lawyer, she then transitioned to a career in IT and Management Consulting before launching her Career Transformation Practice for mid-career to senior level executives and founders.

Deena works with high performers, corporate leaders, and founders who are ready to lead with purpose — and build careers that are bold, burnout-free, and built for the future.

What you'll learn

What's included in the program?

This isn’t self-paced fluff you never end up implementing.


It’s strategic, supportive, and designed for real transformation.

1:1 DISC Profile & Strategy Sessions

Private 1:1 coaching sessions that will set you up for success during the program and beyond.

Live + Recorded Sessions

Curriculum with bite-sized, actionable modules.

Group Coaching Clinics

To implement and embed learnings.

Community

A powerful community of like-minded, ambitious professionals to provide support.

 Burnout-Free Master Plan

To reclaim time and energy.

Career Roadmap

Custom Career Roadmap for more purpose, income, and influence.

STill not sure iF it'S right for you?

You want clarity, direction, and control over your career.

But you keep telling yourself you’ll deal with it:

“After this next project.”
“When things calm down.”
“Next quarter.”

But here’s the truth. In 6 months, you could still be:

❌ Over-functioning in a role that under-recognizes your value
❌ Waking up with dread instead of direction
❌ Watching others pivot, launch, lead—while you hesitate

You’ll wonder:

“Did I wait too long?”
“Did I miss my moment?”
“Did I settle for less than what I'm capable of?"

Let’s make sure that doesn’t happen.

TESTIMONials

Some More Success Stories

FREQUENtly asked Questions

Have Any Questions?

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JOIn Now

Ready to create version 2.0 of you?

The waitlist is now open for the September cohort. Spots are limited to 10 people.

Get first access, early-bird pricing, and exclusive bonuses.

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